After aggressively expanding its Internet café network through acquisitions (Netopia and CyBr cafes) and franchising, IP E-Game Ventures Inc. (E-Games) was seen to be aiming for the domination of the online gaming business in the Philippines. However, E-Games pulled a surprise on Feb. 14 when it revealed that it has agreed to sell its game publishing business to main rival Level-Up Inc. (LUI), the country's pioneer online gaming company. The company said the merger would result in future operational synergies and savings.
In a press release, E-Games announced it would transfer to LUI most of its titles and assets relating to its game publishing business. In the deal, it will receive equity in LUI, a


